I read an article several months ago about marketing to children- it's a common practice to use children a few years older than the target age. Apparently, children like to play with toys that are portrayed as being for older kids. Interestingly enough, AG doesn't do that- their ads picture children of the precise target age.
While I think Bratz are absolutely appalling, I must commend them on their diversity. The Bratz dolls depict people of color far moreso than most other doll lines. Of course, this diversity combined with the dolls' questionable lifestyles may actually be negative- implying that girls of color are all part of an "urban" lifestyle that values sexuality over real critical thinking and imagination.
Just a few 2am thoughts...





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